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Sharing the same core values as Newcastle Falcons

Emma Gillespie, Account Manager

We love to create partnerships with those that mirror our own core values, which are based around a team culture in which all individuals are valued and appreciated. The Falcons ooze this in terms of their commitment, loyalty and dedication to both their sport and each other.

We have a long-standing relationship with Newcastle Falcons Rugby Club and we proudly announce that this year we are both a ground board sponsor and player sponsor of fan favourite, Sinoti Sinoti. The Samoan international winger has been with the Falcons since 2013.

There is so much that business can learn from the world of sport.

It is fantastic to see the way the Falcons carefully develop and nurture young talent within the team culture, building their confidence and skill set until they are the finished article.

There is no I in team and it is essential the team speaks with one united voice be it on the rugby pitch or in an office environment. At the same time the Falcons encourage individuals to express strong opinions knowing their contributions are both welcome and to the benefit of the team.

They are elite sportspeople, yet we take our hat off to them for their humility and sense of fair play and for the very genuine appreciation they have for the supporters, sponsors and all those associated with the Falcons.

We had great fun supporting the Bobby Vickers Testimonial Calendar for January 2019, as the players took part in a Calendar-Girl inspired photoshoot. It raised funds for Newcastle Rugby Foundation, the Doddie Weir Trust and Stay Strong Stu.

The sponsorship certainly went down a treat with some of our very keen Falcon fans in the company and it was great to have an Activ branding presence within the calendar. We have also attended a number of events at the club. We wish the team all the best in the season ahead.

Photo: www.chrislishman.com

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