Friday 12 July 2013
Over the next couple of months, we’ll be sharing more details around our 4G launch.
In the meantime, whenever a customer buys a device (phone, dongle or tablet), which is not 4G ready you should have a conversation about 4G. Customers will only be able to benefit from 4G if they have a 4G ready device and it’s important that they’re aware of that before they make a decision. Customers buying a 3G phone will still get an excellent 3G experience, but won’t be able to take advantage of 4G. 4G won’t be right for every customer, but by having the conversation upfront, we can avoid disappointment later.
By choosing a 4G ready device, a customer is also future- proofing their business, should they decide they want 4G sometime in the future. And, of course, 4G devices will also work on 2G and 3G.
The information below can also be used at any time if a customer asks you about 4G or you want to have a conversation about it.
You can buy 4G ready phones now:
The Sony Xperia Z 4G tablet our first 4G ready tablet is now also available. Our first Windows 8 and 4G tablet the Asus Vivo Tab Smart 4G launches in June.
4G is a new technology and there will be many ways in which customers can benefit from it – as we move towards our launch we’ll be sharing use cases to bring it to life and start sparking customer’s imaginations.
In simple terms, customers who only make calls and send texts are unlikely to be interested, as 4G is a data only network and voice calls will still go over 2G and 3G.
Early adopters of technology and people who use data (especially video and downloading/uploading large files/images) are likely to find 4G appealing.
here are also certain industries and role types where 4G fits really well, for example mobile/flexible workers across all areas, engineering, creative industries, retail, insurance, construction and journalism.
The benefits can be split into two areas:
4G will enable people to work on the go or off-site more easily, with quicker downloads, fast access to business systems and the ability to view training videos or make video calls easily from mobile devices.
It’ll also enrich collaboration between office and field workers with high quality communication – video, messaging and so on. And it’ll improve the way businesses engage with customers, giving them the ability to offer support and advice in new ways – with two-way video, for example.
Every customer is different, so it’s important that you talk to them about the business outcomes they’re looking to achieve and where 4G may be able to help.
It’s too early at this stage to talk about our pricing, but the plan is to ensure that as many people as possible can enjoy 4G and pricing is not expected to be prohibitive. We’ll be able to share our pricing ahead of the launch.
It’s too early to talk about our rollout plans. All we can say at this stage is we plan to launch in key cities first.
No, iPhone 5 only supports 4G data across certain radio frequencies (1800Mhz in the UK), so it is not compatible with the (800Mhz) 4G airwaves we acquired in the recent spectrum auction.
Our customers will still get a great experience using the iPhone 5 on the advanced O2 3G network, with fast internet access, but won’t be able to benefit from 4G on O2. We hope Apple will support 800Mhz and 2600Mhz frequencies in future products for the benefit of all UK customers.
Customers can register their interest at o2.co.uk/4g and we’ll send them regular updates.